A few of my favourites from a six page article about Italian fashion illustration, originally published in Gebrauchsgraphik International Advertising Art in February 1971. These type of illustrations would have been distributed by The Centro di Firenze per la Moda Italiana to representatives of the international press attending fashion shows staged in Florence at the beginning of every season. They were printed in hand-bill format with comments in three languages, comprising of various keywords, the names of the fabrics and shades characterising the new collections as well as the names of participating manufacturers of fashionable accessories and cosmetics on the back. I have to say, as charming as the last b&w illustration is in it's own way...it also looks remarkably like another version of an illustration by Urs Landis for French Vogue in 1970, which i've posted beneath it.
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DE PARISINI, of Santa Margherita. Gianni Versace designed for De Parisini around this time.
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CLAIRMONT'S, Naples.
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CHARADE, Genoa.
DE PARISINI, of Santa Margherita.
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ROBERTO-LUCA, Como.
Urs Landis for French Vogue, 1970.
IMAGE CREDITS
All images scanned by Sweet Jane from Gebrauchsgraphik, February 1971. Except for final illustration by Urs Landis which was scanned from Fashion Drawing in Vogue by William Packer, but originally published as part of a beauty editorial in French Vogue, 1970.