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Beyond Biba - Barbara Hulanicki Cosmetics

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I've recently photographed some examples of the Barbara Hulanicki Cosmetics range from my personal collection, which I purchased on Ebay circa 2008. The range was developed in the early 1980s and eventually launched in autumn of 1983, the decision to produce a Hulanicki range was largely influenced by the continuing success of the Biba cosmetics line that she had created in 1970 which was still available nationwide throughout Britain via Dorothy Perkins and also at Etam branches and selected chemists in the Republic of Ireland, proving unequivocally, that inspite of Biba's demise some 8 years previously, the popularity of the brand  and the legacy of Biba was still very much alive and well. The vibrant new 1980s Hulanicki range was encased in Barbara's signature Art Deco style packaging and moderately priced, with blushers retailing at £5.85, lipsticks at £2.65 and nail varnish at £1.99. It was initally available through Top Shop & The Body Shop in the UK and H&M (known as Hennes & Mauritz at the time) in Sweden and Germany. In 1985 it launched in the USA, retailing through Macy's Department Store and Judy shops in California until 1989 when Barbara sold the cosmetics line to the L.A based investors of Ronnie Wood's nightclub Woody's On The Beach, whereafter it disappeared from view, until now....

Art deco influenced retail display unit from the Barbara Hulanicki Cosmetic range, c.1983.




Barbara Hulanicki, sketches for cosmetic colours and looks, 1983.



A selection of shades from the Barbara Hulanicki eyeshadow range, starting at the very top and moving in a clockwise direction, the colours are as follows: Pitchblack No.28; Opal No. 9; Cosmic No.8; Dallas No.27; and lastly Nocturne No.13.

Packaging detail from the Barbara Hulanicki cosmetic range 1983.



Example of a plastic carrier bag from the range featuring the brand logo.



Four mascaras from the Barbara Hulanicki cosmetic range 1983. Left to Right; Dracula No.104 (black of course,the name speaks for itself); 122 (a bright metallic jade green, this one had no specific identifying name other than the number but it may possibly have been called Goblin); Queen No.107 (a bright metallic amethyst purple); and finally, Devil No.106 (a burnished metallic red).




 Hulanicki Nail Varnish in Tremor No.32 (a burnished old gold).



                                         Radium No.3 mini blush (a very bright/neon fuschia).




                          Hulanicki 'Tremor' nail varnish No.32,  art deco influenced packaging detail.

        


My complete collection of Hulanicki Cosmetics, the two silver compact cases are empty apart from a mirror inside, sadly there is no actual product or indication of what it may have originally contained, but i'm presuming that it would have been pressed powder or perhaps a larger format blusher.

                                                     
 
                                 IMAGE CREDITS
All Hulanicki cosmetic product images photographed by Sweet Jane from my personal collection, Barbara Hulanicki illustration 1983 scanned from The Biba Years 1963-1975, Special thanks to Likrish Marchese of Barbara Hulanicki Design for personally providing me with the photograph of the cosmetics display unit and all additional information.                                                      
                                                                             
                                          LINKS
                                                 You can find Barbara Hulanicki Design here.
                                                    Barbara Hulanicki on Facebook & Twitter.
                                                  Ronnie Wood's websiteFacebook & Twitter.
                                                   My post about Biba's American debut here.
                                   A make-up tutorial with Biba girl Ingrid Boulting in 1971 here
A contemporary make-up tutorial inspired by the Biba look can be found on the Lisa Eldridge website here.             
                   
                

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