PARTY DRESSES
As 1966 turned into 1967, songstress Marianne Faithfull was chosen as the cover girl and star model to present this eight-page 'Party Dress' fashion feature in a special end-of-year issue of M.A.T., in which, the French teen magazine decided to celebrate the top movers and shakers of the revolution in pop, fashion, modelling and film from across the channel in 'Swinging England', along with the seasonal festivities.
White satin shirt-dress with buttoned collar and cuffs. Dorothée Bis, 35, rue de Sèvres, Paris 6ᵉ. 135 F. Red leather shoes with low heels are on sale at New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.
Gathered along its entire length, with long sleeves tightened at the wrist with elastic, this dress is in yellow crepe. Dorothée Bis, 2, rue de Belleville, Paris 20ᵉ, 119 F. The patent shoes, 49.95 F, chez André, 90-92 rue Saint-Lazaré, Paris 9ᵉ. Photo by André Berg.
Green flannel dress, round neck and balloon sleeves, with a belt under the bust. Gudule, 72, rue Saint-André-des-arts, Paris 6ᵉ, 180 F. Beige leather shoes with a low heel. New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.
Sleeveless mauve crepe dress with yoke above the bust. Prebac, 100, rue Saint-Lazare, Paris 9ᵉ, 178 F. Purple pumps. New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.
Black velvet dress edged with white lace and a black satin ribbon at the waist. Drugstand, 179 F. White lace stockings: La Grande Maison. 12.50 F. Patent shoes: André, 90-92 rue Saint-Lazare, Paris 9ᵉ, 49.95 F. Photo by André Berg.
The blouse, in synthetic fiber, is striped silver, gold, blue and red, 45F. Long velvet skirt, 60 F. The set is on sale at Monoprix. Kid's pumps. New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ, 95 F. Photo by André Berg.
Purple crepe dress with white collar and cuffs. Sud 48, 48, avenue, du Général-Leclerc, Paris 14ᵉ, 129 F. Shoes, 95 F, chez, New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ. Photo by André Berg.
Smock style dress in silver lamé fabric. The belt is sewn onto the dress. Drugstand, 2, rue de Belleville, Paris 20, 179 F. Shoes, 89 F, at Renast, 32, rue Trouchet, Paris, 9ᵉ. Photo by André Berg.
Red velvet dress. The collar is adorned with a white lace jabot. Under the dress, Marianne wears lace pants. The set, (model, Ann-Carol), 189 F, at the Drugstand, 2, rue de Belleville, Paris 20ᵉ. The shoes, 95 F, at New Durer, 38, boulevard Saint-Michel, Paris 6ᵉ. Photo by André Berg.
The silver lamé model she is wearing here on the magazine cover was created by Daniel Hechter for M.A.T. Cover photo by André Berg.
IMAGE CREDITS & LINKS
All images scanned by Sweet Jane from Mademoiselle Age Tendre, January, 1967. All text translated and transcribed from French to English from the the original fashion editorial by Sweet Jane. Model: Marianne Faithfull. All photographs by André Berg. Keep up to date with all things Marianne Faithfull via Marianne Faithfull Official. I'd also recommend the excellent Faithfull Forever blog which is dedicated to the singer, songwriter and actress. View my previous post on Peter Blake's Pop Art Poster of Marianne Faithfull (1968), plus more on Swinging London in The Swinging Revolution (1966). Gear Guide―A hip-pocket Guide to Britain's Swinging Fashion Scene (1967). Jenny Boyd and The English Girls of 1967 . The Hippie Hautes Couturières! (1967). One Plus One―The Rolling Stones and Jean-Luc Godard (1968). French Lace on King's Road Hippies (1969), and some more London fashions spotted on display at an Ad-Lib fashion show in a well known Paris Bistro (1970). And finally, as Marianne says ''It is absurd to live in a cage, You know there's got to be something better'' (1968).