The Name Is the Game
Once, fashionable ladies kept their dressmakers' names secret but now they wear them on their heads, backs, and even toes. In the three outfits above - that photographer Bill Bell designed as props for an upcoming avant-garde movie called Recess - the name has become an integral part of the costume. The girl at left in Rudi Gernreich's jersey tunic and tights ($78) dangles scarf on which his name stands out in red. Adolfo's sailor beret ($65) bears his name on the band, and less anyone fail to get the message, the evening coat ($270) is imprinted with B.H Wragge's name no less than 650 times.
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Girl above wears two yards of silk scarf almost covered with four-inch block letters spelling Chester Weinberg's first name ($28).
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Scarf, draped gypsy-fashion on a girl's head (Glentex $12) contrasts designer's name, Rudi Gernreich, with the no-sense-making letters in the rest of the print pattern.
IMAGE CREDITS
Image and original text scanned by Sweet Jane from LIFE magazine September 13th 1968. Photographs by Bill Bell.
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Scarf, draped gypsy-fashion on a girl's head (Glentex $12) contrasts designer's name, Rudi Gernreich, with the no-sense-making letters in the rest of the print pattern.
IMAGE CREDITS
Image and original text scanned by Sweet Jane from LIFE magazine September 13th 1968. Photographs by Bill Bell.