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Vintage Illustration: John Alcorn - Morgan Press Inc

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                                                                IMAGE CREDITS

Image scanned by Sweet Jane from my personal collection of Party Invitation Cards, illustrated by John Alcorn published by Morgan Press Inc. You can view another example of his work from this period in one of my previous posts here.

The New Vamp 1968

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If you are old enough to remember bright red lipstick, then you are to old to wear it, according to most beauty experts. They claim it is too aging, too period-piece, rather like the campy trivia of the '30s which are shown at left. For teen-agers like Jane Hitchcock (above), however, crimson lips and nails are a whole new discovery, either in combination with a bonnie beret for a nostalgic bow, or for a swinging accent to a thoroughly late '60s costume.




Jane, 15, updates lipstick and nail polish with a fuzzy hippie hairdo by Kenneth, a mini-smock (Gayle Kirkpatrick, $70) and "monster" thong sandals by Bernardo. She does not wear pencilled brow and heavy eyeshadow of Jean Harlow, whose face decorates pillows behind her.




                                                         
                                                            IMAGE CREDITS
All images and original text scanned by Sweet Jane from LIFE magazine may 31st 1968. Photographs by Greene-Eula.

Betsey Johnson's Mirror Dress 1966

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Designer Betsey Johnson fitting her mirror dress on spanish-born model Valma. The fabric, which was developed for Betsey by Coating Products Inc. of Englewood New Jersey, is a silvered chrome, laminated onto a soft canvas or flannel liner.  The dress ($35) from Paraphernalia, is accessorised with a silver helmet which snaps under the chin and chunky heeled tap shoes. 




                                                               IMAGE CREDITS

Image scanned by Sweet Jane from Fashion The Century Of The Designer 1900 - 1999 by Charlotte Seeling. Dress by Betsey Johnson, April 1966.

                                                        



Native Funk & Flash - An Emerging Folk Art 1974

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Very pleased to hear that Native Funk & Flash by Alexandra Jacopetti and Jerry Wainwright, which was first published in 1974, is soon to be available again. The book has been out of print for some time and had become quite the underground collectors item amongst 1960s and 70s counterculture enthusiasts, it's reputation growing steadily, particularly over the past number of years as the occasional glimpse of the contents began to appear on the web and in various source books about these decades, which of course sent the price soaring upwards as it became increasingly difficult to find an original print copy. The book itself, is an amazing collection of contemporary folk art, mainly from the San Francisco Bay area, compiled by the author from her personal point of view and beautifully photographed by Jerry Wainwright. Not only is it inspirational as a visual source book, which would be beneficial to any fashion / textile designer or artist, but it is also an invaluable social document which defines the ethos of this incredibly creative period in American culture from within the epicentre of the scene. The newly revised edition with previously unseen photographs and updates on the artists is officially republished on the 5/7/2013. 




                               
                                   "Homage to Tomales Bay." Crocheted cape by Judith Weston.






Work in progress, skirt panel by Mary Ann Schildknecht, who was taught to embroider by nuns while she was serving a two-year jail sentence in Milan on a hashish smuggling charge.






Jewelry designers Alejandro Maté and Lee Brooks who worked under the moniker of Alex & Lee. These were two of the designers  featured who had begun to move beyond the emerging folk art scene into the mainstream fashion arena while still maintaining the integrity of their original design concepts. Their work was sold in Saks Fifth Avenue and also made the pages of "Harper's Bazaar."





                                                           
                                                             Dress by Laurel Burch.
                                                       




                                  
                                   Designer Billy Bowers in gold kid with monkey and zebra fur.














                                                           Jewelry by Laurel Burch.                                                                               





                                     Lizzie modelling another outfit designed by Billy Bowers.






Hand painted silk dress by Penelope Fried. Shoes by Apple Cobbler (otherwise known as Mickey McGowan) who fashioned his boots, shoes and sandals from old fabrics, brocades, Chinese satins and canvas embellished with glass beads or embroidery and air brushed or photo-screened cottons. The soles were coloured rubber similar to foam.




                                                            IMAGE CREDITS 

All images scanned by Sweet Jane from my original copy of  Native Funk and Flash - An Emerging Folk Art by Alexandra Jacopetti, photographs by Jerry Wainwright. Scrimshaw Press 1974. Second printing (revised), September, 1974.



                                                                       LINKS
                The official FB page for Alexandra Jacopetti's Native Funk & Flash can be found here.
                       Native Funk and Flash can be ordered directly from the publisher here.
                                  Bill Bowers Art-Wear Jacket Gallery can be found here.
                                         The Alex and Lee website can be found here.
                                  


London Boutique Fashion 1970

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                                              Mini dress in yellow satin from Carnaby Girl.






                                      Romantic satin blouse (5th Avenue) purple hat from Biba.






                                             Printed cotton voile mini dress ( from Bus Stop)






             Multicoloured cotton patchwork maxi-dresses  (The Universal Witness, 167 Fulham Road).



                                               
                                                           PHOTO CREDITS

All images scanned by Sweet Jane from Jours de France, August, 1970. Original article by Jean-Francois Bergery. Photographer Luc Fournol.






The Temporary Tattoo 1967

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A recent acquisition from 1967, some 'temporary tattoos' created by Societe Domain, Paris. A pure 60s pop gimmick, emulating the trend for decorative body art which was so popular throughout the Summer of Love, as clothing became shorter and more revealing. I haven't got around to using them yet, i've just scanned them as they are on the card,  i'm sure the detail would show up much better on the reverse. A brief history about the origins of the temporary tattoo can be found on the excellent Tattoo Archive website here.





















                                                              IMAGE CREDITS

 All images scanned by Sweet Jane from Tatu: The Temporary Tattoo by Societe Demain,  Paris, France, 1967.

Linweave Tarot 1967 (Pt 2) Illustrations by Ron Rae, Nicolas Sidjakov, Hy Roth

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                                                                         LE CHARIOT
                                                                         (The Chariot)
Divinatory meaning: Triumph and conquests on all levels - in the mind, in science, in progress, in the battles of life. Also, war, vengeance, and trouble. Negative: Riot, dispute, lawsuit, defeat. This card is lithographed on Linweave Textra, Color: Tangera-Tone, Cover weight: Substance 80. Artist: Ron Rae

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                                                            LE CHEVALIER DE DENIER
                                                                  (The Knight of Pence)
Divinatory meaning: Usefulness; a brown-haired younger man of service, of useful discoveries; responsibility. Negative: Brave man out of work; idleness, stagnation, discouragement. This card is lithographed on Linweave Textra. Color: Amber, Cover weight; Substance 80. Artist Ron Rae

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                                                                          LA LUNE
                                                                         (The Moon)
Divinatory meaning: Disappointment, hidden enemies, danger, occult forces, deception. Negative: Impermanence, inconsistency.  This card is lithographed on Linweave Textra. Color: Dusk-Tone, Cover weight: Substance 80. Artist: Ron Rae.  

                                                               



                                                                LE VALET DE BATON
                                                                  (The Page of Wands)
Divinatory meaning: The page indicates a youth with black hair and blue eyes, faithful, a lover, a messenger or other bearer of news. If the card appears beside a man, this Page will bear testimony concerning him. If the Page of Cups follows, beware of a dangerous rival, Also a young man of good family looking for a young lady. Negative: Bad news.  This card is lithographed on Linweave Spectra. Color Winestone, Cover weight: Substance 80. Artist: Nicolas Sidjakov.


                                                


                                                                LA REINE DE DENIER
                                                                 (The Queen of Pence)
Divinatory meaning: A brown haired woman, intelligent, serious; presents from a rich relative; if you, the Querent, are a young man, the card means a rich and happy marriage; opulence, generosity, security. Negative: Sickness, evil, fear, suspicion. This card is lithographed on Linweave Spectra, Color: Ivory, Cover weight: Substance 80. Artist: Ron Rae

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                                                                     LE BATELEUR
                                                                    (The Mountbank)
Divinatory meaning: Skill, particularly in matters requiring great subtlety, such as diplomacy. Self confidence and strong will power is the "magic" of this card. But beware the snares of enemies, and be warned against sickness, pain, loss and possible diaster. Negative: Physician, mental disease, disgrace, unrest. This card is lithographed on Linweave Textra. Color: Colonial, Cover Weight: 80. Artist: Nicolas Sidjakov.




                                                           LE CHEVALIER DE COUPE
                                                                  (The Knight of Cups)
Divinatory meaning: Arrival, the coming of a messenger or imaginative idea; advances, invitation, a good business proposition. Also a visit from a friend bringing unexpected money. Negative: Deception, swindling, fraud. This card is lithographed on Linweave L'Aiglon. Color: Moss. Cover Weight: Substance 80. Artist: Hy Roth.

  


                                                                        LE SOLEIL
                                                                          (The Sun)
Divinatory meaning: Happiness, material wealth, a good marriage, contentment.  Negative: The same in a lesser degree. This card is lithographed on Linweave Text, laid, antique. Color: Light Blue, Cover Weight: Substance 80. Artist: Ron Rae.





                                                     
                                                              IMAGE CREDITS 

All images scanned by Sweet Jane from my personal collection of Linweave Tarot cards, printed by the Brown Company, 277 Park Avenue, New York, N.Y. 10017, 1967.

                       
                                                                         LINKS
        You can view my previous post with additional information about the Linweave Tarot card pack here.

Plexus 1969: Illustration by Paul Barrué

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                                                               IMAGE CREDITS
All images scanned by Sweet Jane from Plexus, November 1969. Additional illustrations by Paul Barrué for an original story 'Le Creux Du Rêve' by Emmanuelle Arsan.


                             

Folk Art Fashion 1970

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Boating Bunting, left, sports a fleet of sailboats and a hood for breeze-breaking, streaks to a zippy close; about $14. Crocheted sash by by Christa. The flag-waving playmates and the boating dress by Pant-her. Mini-folk, far right, meander over a maxidress with miniscule snaps dotting their way down. A penny pocket patches high. Juniorette; $16. Trifari chokers.



Embroidered Flowers liven the landscape with sheer folklore. A sweep of sky-blue crepe voile, left, shoulders wild silk flowers and strews them on the sash. The silvery choker and bracelet, by Capri. Sunny gold, right, is the backdrop for a floating garden; note the random nosegays at billows in the sleeves! Blowing in the wind, chiffon scarf by Ray Strauss. Frierich necklace, Michael Danyon earrings. Artbro dresses; about $20 each.





Country cousins, above, speak a flowery dialect. Foreground: daisied borders make picturesque inroads on an empire dress vested with a hug. Bandbox Jr. Petites; about $28. Peasant partners, in the background, band together. Blouse with voluminous sleeves, about $11. Flip-paneled skirt layered over lacy bloomers, about $14. Bobbie Brooks. Folk ways with beads: Robert Zentall.




                                                               IMAGE CREDITS
All images and original text scanned by Sweet Jane from Seventeen, April 1970. Photographed in Mexico by Joseph Santoro.




Apple Clothing - Apple Boutique 1968

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Apple Boutique at 94 Baker Street, London, W.1 is a wonderland of the way-out both inside and out! The appearance of the boutique stops passers-by in their tracks, and inside you can rummage through piles of exotic, ornate gear,designed and made mostly by Simon and Marijke, Beatle friends and part owners of the boutique. Here RAVE fashion girl Lee shows you some Apple clothes, photographed in Apple!



  The Beatles'  Apple Boutique in London's  Baker Street.


                               



Deep green velvet waistcoat called "Flipster" that fits tightly under the bust, and has the added flippancy of a tassel at the back! Price 4gns. Matching velvet skirt, circle shaped, short and full, Price 5gns. Brilliant yellow satin blouse called "Daisy", £4 10s. Ornate jewelled bangle, £1 7s. 6d. and headscarf, 15s. 6d.




Design in shades of pink for a wool dress in a beautiful soft fabric. The puffy sleeves add a medieval touch. It's called "Fatima" and costs 9gns. Rope necklace, £1 17s. 6d. Bell belt wound in hair, 4gns. Narrow bangle, 1s 6d.



Dress in tiered crêpe called "Sunflower" (there's a huge purple crêpe sun on the bodice). Price £8 18s. 6d. It's worn eastern style over a long skirt, £4 14s. 6d. Headscarves, 15s. 6d. and £1 19s. 6d.




                                                             IMAGE CREDITS
All images and original text scanned by Sweet Jane from RAVE magazine February 1968. From an original article by Jeremy Pascall, Photographs by P.L. James.

Twiggy Poster 1967

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                                                   IMAGE CREDIT
                         Image scanned by Sweet Jane from Seventeen magazine, September 1967

Mr Freedom: Kensington Church Street 1971

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A truly great article about Mr Freedom, originally published in the Look-In Fashion Model Annual, 1971. Comprising of seven pages, with several colour fashion photographs and another five in b&w which show both the interior and the exterior of the shop. It also includes an amazingly detailed text by Laurie Kuhrt which really captures the essence of what Mr Freedom and Tommy Roberts was about.  All of the clothes modelled by Frederika Elizabeth Mary Lambert-Laughton better known to her friends as 'Freddie' are from the Kensington Church Street branch of the boutique. The Diana Crawshaw baseball suit is of course instantly recognisable to anyone familiar with the label, although none of the individual designers were credited in the piece at the time I have been able to match a few of the other outfits to their creators thanks to Paul Gorman's book - Mr Freedom Tommy Roberts: British Design Hero which you can read about in one of my previous posts here, and the following is a brief extract from the Look-In article which gives a wonderful description of the shop.

"It's a remarkable shop. The price tags are cardboard fried eggs. Inside, a huge fly eight or nine feet long slowly flaps it's wings just above your head and further inside a chest-high model of a shoe looms large in metallic mauve. There's an armchair made to look like a huge set of false teeth and furniture the shape and colour of liquorice all-sorts. There are beautiful Mr Freedom-clad assistants and a wide-grinning Teddy boy called 'arold. Not to mention the clothes. Mr Freedom stocks an ever changing shopful of vivid, original fashions, each one more outrageous than the last and each quite different. There are fashions from the thirties and forties. There are drape jackets and blue suede shoes from the Teddy boy era, and shorts and sling back shoes fit for fifties film stars, enamel brooches, sneakers, platform shoes, sailor suits, and a whole host of incredible clothes that could have only come from the seventies. And all the time new ideas bring new clothes. Mr Freedom doesn't follow fashion, he leads".





Velvet shorts and woolly hooped socks by Pamela Motown matched with a T-shirt carrying the number 6.




                Yellow and blue suit worn with art deco belt and suede helmet with printed goggles.




                           Velvet Baseball suit in black with red trim designed by Diana Crawshaw.




                    Teal Satin coat with fur trimmed collar and cuffs, worn with red butcher boy cap.




Mr Freedom multi-coloured satin jockey cap designed by Diane Saunders, as worn by Mick Jagger during his performance of Brown Sugar on Top Of The Pops in march of 1971.





The Stones on Top Of The Pops, 1971. Mick is wearing a satin jockey cap and number 3 t-shirt from Mr Freedom.



                                                              IMAGE CREDITS
All images and original text scanned by Sweet Jane from Look-In Fashion Model Annual 1971.  Model: Freddie, original article by Laurie Kuhrt, photographs by Bob Hall. The fashion shoot took place at a gymnasium above a pub called the Thomas a Beckett in the Old Kent Road.


“Days decrease, and autumn grows, autumn in everything." Seventeen Magazine 1971

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There's a really lovely autumnal feel to this advert from Singer, originally published in july of 1971..definitely one for the ardent sewing enthusiasts, makes me want to order yards of velvet and set about making capes and baker boy caps immediately!



Say "I love the whole world" by making whatever in the whole world you love! Sew great floppy newsboy pants and a ribbed shrunk sweater that'll just about give you a Cockney accent. Or thigh-high lederhosen, wrapped up in a swirling cape straight off the moors. A fashion zig-zag sewing machine by Singer says "sew-easy" in any language. On any fabric. Like these ribless corduroys and sweater knits by Singer. From our collection of Ethnic Fabrics. The cape is McCall's 2770; Lederhosen are Simplicity 9573; Knickers are McCall's 2502; the shrunk sweater is McCall's 2709.



                                                                IMAGE CREDITS
Image and original text scanned by Sweet Jane from SEVENTEEN July 1971. Post title quote by Robert Browning.



Dandy Fashion: The Biba Men's Range 1969 - 1975

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Now here's something that I would like to see more of - the Biba Men's range! Particularly the first collection which coincided with the opening of the Kensington High Street shop in September 1969, however only a mere two pages from the launch brochure designed by John McConnell which illustrated the range were featured in The Biba Experience by Alwyn W Turner and to date I haven't come across any other photographic evidence of Biba menswear in print or in any vintage auctions, apart from a pair of well worn and obviously much loved platform boots which sold on Ebay quite recently. The singular image displayed from the catalogue designed by McConnell does look very promising, but what I have read regarding it suggests otherwise, it would seem that although a bold attempt was made to establish the line, they ultimately failed to find an appropriate design ethos which could stand on par with the long established Biba women's wear label or to make a real impact upon the already highly developed and competitive men's fashion market in London.  Regardless of this, it continued onwards from the initial launch in 1969, moving from the mezzanine floor above the children's department in Kensington High Street to the third floor of Big Biba in the Derry & Tom's building in 1973. Along with the transitional move to it's own floor at the new premises came a change in the design concept, the original elements of the classic 60s dandy image were replaced with a more mature suave look which drew inspiration from 1930s and 1940s influences while maintaining a contemporary 70s feel.  There were traditional suits in the typical Biba spectrum of plum, coffee and black with undergarments in matching colours, all displayed in classic old-style wardrobes around the edges of the department, as well as Stetson hats, monocles, canes, cloaks, luggage and accessories...although I strongly suspect that the rock 'n' roll types of the day were probably still shopping in the girls section for t-shirts and whatever else took their fancy! The Men's Department was one of the first to be closed in march of 1975 after the property developers British Land had taken over the company but all in all, prior to this it had survived six years of retail, so it was obviously quite successful on some level up to this point. I do wish that I had more photographs from the range, but thankfully we still have the fantastic illustrations by Kasia Charko from the Big Biba Opening Day Newspaper which at least gives us an impression of what was on offer.





              Biba Menswear, Kensington High Street, 1969. Catalogue designed by John McConnell.
         
























                            Thmen's footwear display unit at  Big Biba, Kensington High Street.



                       *A pair of Men's platform boots from Biba which surfaced recently on Ebay.












                                           Items from the men's health and cosmetics range.                                       



One of the opening ads for the launch of Big Biba, the plan of the third floor inspired the eagle logo for the Men and Boys department.





                Wardrobes used as display units around the perimeter of the men's department.




The central counter on the third floor, a series of black marble plinths, walnut-veneered display units and bronze fittings were retained from the original Derry & Toms shop fit.








                                                            IMAGE CREDITS

All images scanned by Sweet Jane from Welcome to Big Biba by Steven Thomas and Alwyn W Turner and The Biba Experience by Alwyn W Turner. Except for * the Biba boots which are courtesy of Lady *Godivas* Operation Ebay Shop. Illustrations by Kasia Charko.

                                                                       LINKS

The highly recommended Kasia Charko blog can be found here, a must read for anyone interested in a unique behind the scenes look at the launch of the Big Biba department store.

                                              The Kasia Charko website can be found here.

Vintage Advert: Physical Culture - Vogue 1965

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                                                                    IMAGE CREDIT
                                     Image scanned by Sweet Jane from VOGUE October 1st 1965.

The Art Of The Affair 1969

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A six page feature by Donald Wiedenman, originally published in Queen, reminiscing about the lost art of the so called 'Proper Affaire' which had become almost obsolete in the new permissive 60s society. However, the customary etiquette appears to have involved, a weekend stay at the Ritz in London (booked in advance using a fictitious name), followed by several Badedas bubble-baths, the consumption of copious amounts of champagne, vodka martinis and Tia Maria's, shopping for trinkets and clothes in Bond Street (a Hermès scarf & Gucci bag for the lady, a heavily-beaded patchwork waistcoat from Mr Fish for the Gentleman) and a quick trip to the Kensington Antique market where they purchase matching pink crushed velvet trouser suits (which they apparently will never wear but still can't resist). Over the weekend, other pursuits involve browsing in the Gentleman's favourite salacious bookshop in Soho, a trip to see the musical Hair, some light gambling and later, fine dining and dancing at Annabel's in Berkeley Square..of course, all of this is topped off with the obligatory phone calls to their 'nearest and dearest' before the return back home on Monday, in spite of this, they do however manage to still find the time to fit in some more shopping for 'tokens of affection' for each other before they go their separate way....apart from the description of the visit to Mr Fish, personally speaking i'm far more taken with the fantastic illustrations by Graham Percy.



                                                            DOING IT IN STYLE


Without a doubt, there is only one hotel to stay in for a really old-fashioned, slightly camp Proper Affaire, and that is the Ritz. Amidst, mirrors, gilt, and fading elegance, the Ritz offers the best service, the most discreet staff, the biggest bathtubs, and the most intriguing atmosphere - you can still actually meet behind the aspidistra. The Savoy, sad to report, is too old-fashioned (even for an old-fashioned affaire) and Claridges is full of too many politicians, bodyguards, and curious clerks. The Dorchester is the second choice, but the lobby is unfortunately always full of famous people and hovering photographers, and if the Lady or Gentleman is married, this is to be avoided at all costs.




























It is still early and the small dance-floor is not yet crowded. The Gentleman asks the 'disc dolly' (a pretty girl named Hildey) to play something from Un Homme Et Une Femme, which she does. They go back to their seat's when the latest Rolling Stones single is played, because a Gentleman and a Lady do not dance to that kind of music.







                                                            IMAGE CREDITS

All images and original text scanned by Sweet Jane from QUEEN magazine October 1969. Illustrations by Graham Percy for an original article by Donald Wiedenman.

Jean Muir: Fringe Benefits 1969

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'By Jean Muir' is the pay-off line for a clear and cogent fashion philosophy. Her clothes for day are clean-cut, simple; they're young for the young, youthful but not juvenile for a grown-up woman. For evening the Jean Muir look is extravagant and discreet at one in the same time.




Silk fringing - Three deep bands of it, round the trouser legs of an all-in-one suit, 62gns. In neatly- patterned chiffon, buttoned all down the front, shaped with an Empire seam. The matching stole, deeply fringed, is tied round the head. Jean Muir at Fortnum & Mason, Piccadilly, W1.




Small-print chiffon Jean Muir evening dress with two deep rows of silk fringe round the hem and on the long, long scarf. It buttons down the front, has long transparent sleeves with buttoned cuffs; £54 1s. 6d. Shiny flesh-coloured tights £1 15s. by Berkshire, also at Fortnum's. Brown crepe evening pumps, 5 gns, with brown tassels, £1 10s; at Bally, Kings Road, SW3.


                                                               IMAGE CREDITS

Image and original text scanned by Sweet Jane from Queen 1969. Model Kellie Wilson, Photographer: Clive Arrowsmith.

Dandy Fashion: Mr Fish of Clifford Street 1967

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Pink pin-striped white pique double-breasted jacket 25 gns, pink poplin polo-neck shirt 6gns, pink cotton trousers 11gns; all by Mr Fish, Clifford street W1; White silk hat by Herbert Johnson, 6gns to order at Herbert Johnson, New Bond Street; and white leather moccasins 8gns at The Chelsea Cobbler, Draycott Avenue, SW3. 



                                                             IMAGE CREDITS
Image and original text scanned by Sweet Jane from QUEEN  November 8th 1967, photograph by John Hedgecoe. Model Jacques Dehornois.

Vogue 1965: Jean Varon, Jane & Jane, Foale & Tuffin, Harriet

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Finest black organdie shift,  loose fitting, boldly squared in gold, worn over a tiny culotte dress in black tricel jersey. By Jean Varon, 14gns., from Lucinda Byre, Liverpool; Googl-eye, Cooper House, Luddendenfoot, Halifax; Henry Burger's ground floor boutique, Leeds.



Sleeveless chiffon dress in tigerish striped print, brown and ginger. By Jane & Jane, in two lengths, long 35½ guineas, and short, 26½ guineas. Available from Chie of Hampstead, 74 Heath Street, N.W.3; Trend, Guildford; and Cyril Livingstone, Leeds.



Brilliantly patterned red wool, for a sleeveless V-necked wrapover dress; 18 guineas from Harriet, 8 Gregory Place, W.8. Wendy Lewis who runs this very small boutique, does her own designing and adds to her collection every fortnight. She also has a boutique selling handbags, presents and dresses at Andre Bernard's salon, 10A Old Bond Street.



Extra long coat,  finger-tip length, worn here with cigarette trousers (alternative is a very short flared skirt). Coat has corduroy-covered back yoke and high button up collar. In navy blue with royal; camel with black; or maroon with yellow. At the Foale & Tuffin boutique, 1 Marlborough Court, W.1; Trend, Chester. Coat, 14 gns., skirt 5½ gn.


                                                             IMAGE CREDITS

All images and original text scanned by Sweet Jane from VOGUE, October 1 1965. Photographer: Peter Mullett.

Vintage Advert: Wippette Sportswear - Seventeen 1967

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                                                                     WIPPETTE
                                                 EXPECT THE UNEXPECTED

Valrie likes her brim pulled down. Karen flips for the tortoise chains on her jumper. Leslie pats the velvet collar on her mini-chesterfield. Philips can't get over her velvet vest and short-cut pants. Darby feels like a Kennedy in her hacking jacket. They all dig Wippetry - hats, bags and opaque tights. And everyone must have "The Sweater" in soft lambswool. Everything in 100% wool plaid or tortoise velveteen. From $14 for skirts to $40 for the mini-coat - at the important stores. Or write to Dept. T, Wippette Sportswear, 1407 Broadway, New York.


                                                                    IMAGE CREDIT
Image and original text scanned by Sweet Jane from SEVENTEEN September 1967, Wippette Sportswear designed by Patti Cappalli, illustration by Abbe.


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